Elon Musk’s X increases Premium+ subscription price by 51% in Nigeria 

Elon Musk’s microblogging platform, X, has jerked up the subscription price for its Premium+ plan globally, with users in Nigeria seeing one of the highest increments of 51%.

According to X, the Premium+ subscription, which completely removes ads for users, among other features, will now cost Nigerian users N34,000 per month, up from N22,550.

The increment varies by country.

In the U.S. for instance, the Premium+ was increased from $16 to $22, which represents a 37.5% increment,

The European Union prices rose to €21 from €16 monthly, while Canada will see Premium+ rates climb to $29 from $20, a 45% increment.

The company in a statement announcing the price adjustment said the increment took effect from December 21,2024, for new subscribers.

“If you’re an existing subscriber and your next billing cycle starts before January 20, 2025, you’ll be charged at your current rate; otherwise, the new rate will begin with your first billing cycle after that date. See pricing information in the table below.  

“Prices may vary by location, applicable taxes, and your payment method’s fees. For any questions, please message X Premium,” it stated.

Explaining the rationale for the price increment, the company said the new pricing reflects the increasing changes to the platform, which include:

“Your Premium+ subscription fee contributes to this new, more equitable system where creator earnings are tied to the overall value they bring to X, not impressions of ads,” it added.

However, the price increment did not affect the lower Premium subscription plan which still costs only N3,650 per month in Nigeria and N38,500 annually.

Through the Premium subscription, many social media influencers in Nigeria are able to benefit from the platform’s creator program.