TikTok introduces new program to reward content creators globally 

Bytedance’s short video platform, TikTok, has announced a new reward program, which offers incentives for users of the platform to produce search-optimized, high-quality, and original content. 

According to the social media company, under the new monetization program, creators will be rewarded based on four key metrics, which include originality, play duration, search value, and audience engagement. 

In addition, TikTok also introduced a new Search Insights tool, which provides data on trending search topics and helps users create content that meets TikTok’s requirements for “search value.”

This comes as TikTok’s version of search engine optimization. 

Announcing the launch of the Program, which had been in beta testing before now, TikTok said it aims to encourage creators on their TikTok journey to generate higher earnings and unlock more opportunities by sharing their longer content. 

Providing further details on the metrics, the company said originality refers to quality content unique to the creator, showcasing their point of view or creative thought process in a way that resonates with their community. 

TikTok noted that the new formula will also automatically reward creators for their account’s ad value determined by their community’s ad watch time. 

To be eligible for the Creator Rewards Program, it said creators must be at least 18 years old, have at least 10K followers with a minimum of 100K views in the last 30 days, and have a personal account in good standing where the program is available. 

TikTok said it first introduced longer videos in 2022, and since then, interest in longer-form storytelling has only grown so much that the TikTok community now spends 50% of their time on TikTok watching videos longer than one minute.