YouTube introduces new app, ‘YouTube Create’ for content creators 

Google’s video streaming Platform, YouTube, on Thursday, introduced a new app for creators named ‘YouTube Create.’ 

YouTube said the new app offers video editing tools including precision editing and trimming, automatic captioning, voiceover capabilities and access to a library of filters, effects, transitions and royalty-free music with beat-matching technology so that creators can produce their next YouTube video without relying on complex editing software.

All this, right from their mobile phones. 

The tool aims to address some of the challenges creators face, including the editing process and the ability to leverage creative tools, including things like stickers, GIFs and effects, among others.

According to the company, the app was developed based on feedback from content creators on their challenges.  

While noting that anyone can now create and share content with the new app, YouTube in a blog post announcing the app, said: 

To use the tool, creators would add their clips, and then choose from a range of editing tools to begin creating their video.

With the app, they can do things like preview splits and trim their clips as they’re putting together a video. There are also thousands of stickers, GIFs, and a set of effects available within the app. 

YouTube said it would be testing a new experimental feature called Dream Screen later this year. It said this feature will allow creators to create AI-generated video or image backgrounds for their Shorts simply by typing an idea into a prompt.  

No doubt, some of the latest features from YouTube are also influenced by competition from its closest rival, TikTok.

Just recently, YouTube introduced Collab, a mimick of TikTok’s Duet feature, which allows users to react to a video in a split-screen format next to the original video as it’s playing. 

YouTube also recently announced that live vertical videos are also coming to Shorts, another feature already found on TikTok and Instagram.

With this feature, creators can livestream in a vertical video format for their followers to join.